Designing Secondary Market for The First Equity Crowdfunding in Indonesia — Santara

To comply with my non-disclosure agreement, I have omitted confidential information in this case study. All information in this case study is my own and does not necessarily reflect the views of Santara.

The challenge

KICKOFF

Early wireframe. Many things change but the whole basic ideas stay the same.

Clean, Simple and Easy to Navigate

USER TESTING

We discover so many things from this beta test!

Left if user check the business where they have their shares. Right if user do not have shares.

THE RELEASE

5,763 transactions in 10 days

About Rp 2,700,000,000 total transactions in 10 days

About 21,000,000 shares traded in 10 days

For confidentiality reasons I have omitted the actual values for these metrics.

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